From Printers to Spas: New Product Intros with Mike
Mike Marrs from Watkins Wellness and HP shares insights on product development, teamwork, and effective communication.
Your Year Ahead User Research Checklist
Being proactive is easier than being reactive. Check out these questions & tips to make user research a breeze next year.
What Are The Different Types of Customer Feedback?
Explore the four types of customer feedback and using them to enhance your product and build brand loyalty.
11 Easy Ways to Gather Customer Feedback
Discover 11 effective ways to gather customer feedback and improve your products and services with this comprehensive guide.
5 Agile Principles for Evolving Your User Testing
We live in a world where the tools and services we use every day are in a constant state of improvement. Not only do our favorite devices improve massively with each new release, so does the software that powers them.
Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
3 User Testing Program Resolutions (And How to Keep Them)
It's the time of year for resolutions: where we dream big about the things we want to do and improvements we want to make in the hopes this year will be better than the last. But as everyone who's two weeks into a diet or exercise routine knows, resolutions are easy to set but difficult to keep — especially when you don't have a system in place for making it happen.
The 4 Types of User Testers You Need (And How to Find Them)
The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?
How Delta Testing Keeps the Focus on Customer Delight During Agile
One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.
Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]
How Customer Insights Are Shaping Tech for 2021
We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings. 2021 will be shaped by companies that have the best understanding of these nuances […]
Engagement Workshop: Identifying Tester Incompatibility
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]
How to Avoid Psychological Biases in Your Research
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]