The 4 Types of User Testers You Need (And How to Find Them)
The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?
How Delta Testing Keeps the Focus on Customer Delight During Agile
One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.
Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]
How Customer Insights Are Shaping Tech for 2021
We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings. 2021 will be shaped by companies that have the best understanding of these nuances […]
Engagement Workshop: Identifying Tester Incompatibility
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]