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Engagement

How Dogfooding Improves Company Culture with Involvement and Collaboration

Test Strategy

Executive teams invest their hearts and souls into building an environment, a vibe, and a workplace culture that not only attracts new talent, it also keeps employees from looking elsewhere. But, when I say “culture” did you immediately think ping pong tables, sushi chefs, baristas and nap pods?

How to Measure User Testing Engagement

Test Management

One of the primary concerns of any project manager throughout the testing period is whether there’s enough tester engagement. Good tester engagement is instrumental to a successful delta test.

How the Pros Run Their Beta Programs

Product Development

So you want to run a beta program — and we're stoked for you! Whether you got here after running a handful of beta tests on your own, or your boss handed the task over to you, the insights you get from beta testing open the door to an incredibly enriching world of customer knowledge and product insight.

How to Keep the Fire Burning in Your Tester Community

Community Management

Relationships require care. And not just in the form of those once-in-a-while grand gestures — though an extra special thank you every now and again never hurts.

The One Little Secret for Optimizing Your Tester Engagement

Test Strategy

Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!

How to Thank Your Testers

Test Management

When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.

Why Is Automation Essential During Delta Testing?

Test Management

Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.

2020 Centercode Content Roundup

Product Development

You can say what you like about 2020, but you can’t say we didn’t learn a lot. This year has forced us to grow and change many, many aspects of our lives, from how we work (#remote), to how we communicate with our team (“Can you guys see my screen?”), to how to dress (hello […]

YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)

Industry News

In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]

How to Increase Your Beta Engagement by 75%

Product Development

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality […]

Engagement Workshop: Tracking Your Progress with Metrics

Test Management

Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]

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