5 Common Mistakes to Avoid When User Testing Your Mobile Apps
Today, there are thousands of connected tech products on the market — and thousands of mobile apps for managing each one.
3 Reasons Why You Shouldn’t Combine Customer Test Methods
When it comes to running a Customer Validation test, many professionals convince themselves that they can net all the results they need with one research methodology – trying to “kill two birds with one stone.” But combining Alpha, Beta, and Field Testing methods into a single test where actually two, even three different tests are […]
6 Reasons Companies Don’t Beta Test Their Products
We talk with product development teams every day about beta testing. While most are on board with the necessity for beta testing, many companies have excuses ready for why they haven’t beta tested their products in the past. You’ve probably run into this reasoning in your career as well, and since one of our goals […]
10 Mistakes That Will Derail Your Beta Test
Whether you’re managing your first beta or your fiftieth, some mistakes can completely hamstring a beta test. Here are the biggest mistakes to watch out for as you prepare for your next test.
New eBook for Product Managers
Beta testing is often dumped on the plate of an already busy product manager during the hectic weeks before a product launch. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test. As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development.