Blog Posts Tagged Product Management

Extending the Value of Customer Testing Through Integrations

Today’s platforms collect and catalog more data than ever, but for many organizations, that data is gathered and stored in multiple places, making it very difficult to access from one tool to the next. The ability to push and receive data is especially critical to Customer Validation programs, whose organizational value is directly proportional to […]

The Key to Climbing the Product Management Career Ladder? Understanding Your Customers.

Events

It used to be that if a product manager wanted to move up in their career they only had two options: director or VP. Now, a diverse range of new product-related roles are popping up at B2B companies, allowing product managers a wide variety of opportunities to grow. But if you’re in a product manager […]

RSVP for Our Upcoming Educational Networking Event on Customer Validation

Events

We understand the expectations and stress that come with releasing a new product. With so many new products launching every day, there is tremendous pressure to deliver high-quality products that exceed customer expectations and stand out from the crowd. In addition to your day-to-day tasks, getting customers to give you actionable, meaningful feedback about your […]

How Beta Testing Benefits Different Departments

Test Management

Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]

The Different Roles in Charge of Beta Testing

Test Management

A few months ago, we conducted a survey of professionals from over 260 companies to gain a better understanding of the customer validation industry. While all of the respondents played some role in their company’s beta program, 50% of them said they are directly involved with managing the actual testing. To get a better understanding […]

The Key Beta Objectives for Product Managers

Test Planning

No matter what role you play in the development of a product, at some point you may be tasked with running a beta test. To continue on with our blog series outlining the various objectives people in different roles have during a beta test, this week we’ll be outlining the specific objectives that product managers […]

Join Our Webinar to Increase the ROI of Your Beta Tests

Events

Update: Did you miss this event? You can watch the full webinar and download the slides on Pragmatic Marketing’s website. Enjoy! The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series. So, on Wednesday March 19th at 11 am PST / 2 pm EST we’ll be hosting […]

We’re Visiting On Product Management

Leader Insights

We’re a guest author today on the On Product Management blog. Our post takes a look at how to know when you’re ready for beta and includes checklists to help determine product, team, and tester readiness. Big thank you to the On Product Management team for letting us visit! Check out the post now!

New eBook for Product Managers

Content Release

Beta testing is often dumped on the plate of an already busy product manager during the hectic weeks before a product launch. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test. As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development.

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