Why Recruiting More Beta Testers Than Needed Is a Smart Move
By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.
8 Key Characteristics to Look for When Recruiting Beta Testers
Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.
The Value of Different Types of Beta Testers During Product Development
We'll explore the different types of beta testers, and how each type can provide valuable insights and feedback to help you make improvements and iterate on your products over time.
How to Write Super-Clickable Beta Invite Emails (with Samples!)
The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.
Ask the Expert: Should I Add More Testers?
Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]
YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)
In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]
How Centercode Solves Your 3 Most Frustrating Recruitment Challenges
Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. Someone — maybe it’s your boss or someone from a different department — starts talking about recruitment. “This product has a lot […]