Beta testers are an essential part of the product development process, and finding the right people to test your product can make all the difference.
Let’s explore the key characteristics that make up a great beta tester and how selecting testers with these traits can help ensure the success and quality of your product.
What is a beta tester?
A beta tester is an individual in your target market who tests your product or service and helps your team learn about customer satisfaction and uncover issues and defects. By testing a product that’s stable enough to work properly in customer environments, teams can make usability improvements, influence the product roadmap, and understand perceptions of the entire product experience from the customer perspective before launch.
What are the benefits of beta testers?
Beta testers give you a comprehensive perspective of the actual customer experience before release to ensure your product or service is being delivered as expected. As the critical last step before launch, the feedback that testers provide during beta testing aims to steadily increase the probability that your product or service will succeed when it is launched and lands in the hands of your customers.
The importance of finding great beta testers
Beta testers are really important because they help a company make sure their product is the best it can be before it's released to the public. Beta testers are chosen because they're able to communicate their thoughts and experiences clearly, and they're willing to try out the product thoroughly.
Having great beta testers is also a good way to build a community of loyal users who are excited about the product. These testers often become advocates for the product and can help spread the word about it. All of this helps the company make sure their product is successful and of high quality. Beta testers play a big role in the development process, and finding great ones is really important.
Perhaps the most important aspect of any beta test is recruiting the strongest testers that are helping you shape your products. So what makes for a great beta tester?
Anatomy of great beta testers
Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.
Some key characteristics of great beta testers include:
- Collaborative – they are quick to lend a hand to the team as a way to work together and solve problems. Their collaborative efforts lead to more innovation, efficiency, and productivity within the testing team.
- Rational – great testers are critical thinkers and have the strong ability to analyze your products in a way that will provide relevant information to your team to solve problems as quickly and effectively as possible.
- Responsive – they are responsive and ready to adapt to whatever might need their attention. They are willing and available to help when needed to ensure things stay on track.
- Enthusiastic – these testers are genuinely excited to share their feedback. Their enthusiasm will keep them coming back to your project to provide detailed, useful insights on how to improve your product before launch.
- Passionate – they are passionate about sharing insights that help shape your products’ success and view testing as a unique and exclusive opportunity to help be a part of its future developments.
- Motivated – great testers are motivated because improving your product will directly improve their life - they have a problem they want solved (and so do you). This produces both the best beta testers and the best feedback on your product.
- Curious – they are curious individuals that ask questions and look for answers – they genuinely want to know more. Curiosity helps one become a better problem solver and discover different possibilities and outcomes.
- Resilient – great testers are resilient when encountering obstacles and are not phased by the friction that may come with finding bugs – they are comfortable with being uncomfortable and enjoy being part of making your products better.
When recruiting your next set of testers, be sure to choose individuals with strong characteristics – remember, they are the ones providing you with valuable feedback that is helping shape your products. By choosing strong beta testers, you can ensure that you continue releasing high quality products that meet the needs and expectations of your customers.
Download our ebook, The Hidden Value of Beta Testers, to learn from industry experts on how to find great beta testers that are valuable from product development and beyond.