How Stakeholders are Involved in Beta Tests
Assembling the right management team for a beta is a fundamental step to a successful test. The stakeholder team is responsible for managing and coordinating the beta test, gathering and analyzing feedback from beta testers, and working with the development team to address any issues that are identified.
Why Recruiting More Beta Testers Than Needed Is a Smart Move
By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.
Incentivizing Beta Testers to Improve Participation and Feedback Quality
Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.
How Leveraging Brand Evangelists Can Supercharge Your Beta Test
By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?
8 Key Characteristics to Look for When Recruiting Beta Testers
Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.
The Value of Different Types of Beta Testers During Product Development
We'll explore the different types of beta testers, and how each type can provide valuable insights and feedback to help you make improvements and iterate on your products over time.
5 Surprising Tips for Beta Testing Your Product Over the Holidays
Not only can beta testing help improve the quality of your product, but it can also provide valuable insights and feedback during the busiest time of the year. In this blog we share tips for planning and executing a successful beta test over the holidays.
The Iceberg of Beta Tester Benefits
Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The mass that lies beneath the water line expands far beyond what you see on the surface.
Centercode Project Kickoff Dashboard: Take the Guessing Out of Configuring Your Next Test
I’m willing to bet that you’ve experienced “writer’s block” before. I’d be lying to say that I have not, because I just did. As I sat down to write about Centercode’s new Project Kickoff Dashboard, I was struggling to come up with where to begin.
What Should You Look for in the Ideal Beta Tester?
One of the most important facets of product testing is identifying and finding an audience that will help you make your products better. When planning a product test, perhaps the most vital question to ask when determining who will test your product is, whose feedback will be the most important to your product’s development?
Technographics: Your Shortcut to Improving Interoperability
With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]
Ask the Expert: Should I Add More Testers?
Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]
Need a Template? Here’s Your User Acceptance Testing Checklist
If you want to run a solid user acceptance test, you need a solid plan — but since you’re reading this, you probably knew that already. With so much at stake, planning ain’t easy; there are schedules to build, people to recruit, stakeholders to work with, feedback to sort. We created this user acceptance testing […]
Delivering Picture-Perfect Experiences in the Year of Streaming
2020 has been aptly dubbed the “Year of Streaming.” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world. Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. But […]
Connecting Customers to Office Tech in the WFH Era
In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the […]