AUTHOR

Briana Condon

4 Ways Beta Testing Can Boost User Satisfaction

Product Development

If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.

How to Screen Beta Test Applicants to Maximize the Value of Your User Test

Test Strategy

By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.

Why Recruiting More Beta Testers Than Needed Is a Smart Move

Test Planning

By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.

Incentivizing Beta Testers to Improve Participation and Feedback Quality

Test Planning

Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.

8 Key Characteristics to Look for When Recruiting Beta Testers

Test Planning

Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.

Iceberg of Beta Tester Value [Infographic]

Infographic

Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The value that lies beneath the water line expands far beyond what you see on the surface.

The Anatomy of a Great Beta Tester [Infographic]

Infographic

Great beta testers share many of the same commonalities, making them a very valuable part of the product development process. Here is an infographic explaining some of the desirable traits to look for in your beta testers.

What Are Beta Test Metrics and How Can You Measure Them?

Test Strategy

Tracking the right metrics while running your beta program is essential for measuring the effectiveness of your beta testing efforts. But what are beta test metrics exactly and why are they important?

The Value of Different Types of Beta Testers During Product Development

Test Planning

We'll explore the different types of beta testers, and how each type can provide valuable insights and feedback to help you make improvements and iterate on your products over time.

The Iceberg of Beta Tester Benefits

Test Planning

Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The mass that lies beneath the water line expands far beyond what you see on the surface.

9 Challenges of Product Development in a Downturn

Test Strategy

Your next product launch may be keeping you up at night. With fewer resources, budget cuts, and lack of personnel, it’s going to be much more challenging to release quality products and avoid costly delays.

Three Tips for Being Resourceful with Delta Testing During Recession

Test Strategy

Being resourceful with what you have by taking something sour and turning it into something sweet will help you overcome difficulties that you may be faced with when it comes to your next product launch.

The Benefits of Delta Testing Enable You To Do More With Less

Test Strategy

Delta testing is the modern user testing solution that answers the unique demands of today's customers, products, and development styles. More specifically, delta testing is automated, saving tons of time.

The Secret to Releasing Quality Products with Fewer Testing Resources

Test Strategy

With businesses experiencing setbacks, building a product that stands out amongst your competition is critical. While layoffs or budget freezes can leave you with fewer resources, customers expect that their money gets them a quality product, especially in a downturn.

How Dogfooding Helps Build a Strong Remote Culture

Test Strategy

As many teams are now working remotely, it’s challenging to maintain the same level of engagement and productivity that once existed. Remote teams can achieve a thriving remote culture, but it’s going to take some effort to ensure everyone feels aligned and included.

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