Why Recruiting More Beta Testers Than Needed Is a Smart Move
By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.
8 Key Characteristics to Look for When Recruiting Beta Testers
Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.
The Value of Different Types of Beta Testers During Product Development
We'll explore the different types of beta testers, and how each type can provide valuable insights and feedback to help you make improvements and iterate on your products over time.
What Should You Look for in the Ideal Beta Tester?
One of the most important facets of product testing is identifying and finding an audience that will help you make your products better. When planning a product test, perhaps the most vital question to ask when determining who will test your product is, whose feedback will be the most important to your product’s development?
How to Write Super-Clickable Beta Invite Emails (with Samples!)
The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.
Segmentation: Enhancing Your Product Insights from User Testing
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
User Testing Recruitment Made Easy
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
The Importance of Your Community in Delta Testing
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.
Four (More) Signs It's Time to Upgrade to Delta Testing
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
Four Signs It's Time to Upgrade from Beta Testing
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.
How to Save 40% More Time on Beta
If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time. We’re a one-stop-shop for removing time sinks by simplifying beta processes, automating tasks, and securing razor-sharp, real-world validated product recommendations. Here’s how top tech companies […]
How Centercode Solves Your 3 Most Frustrating Recruitment Challenges
Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. Someone — maybe it’s your boss or someone from a different department — starts talking about recruitment. “This product has a lot […]
Tackling the Challenges of Beta Testing in a COVID World
The obvious: your revenue depends on your ability to launch a quality product. The not-so-obvious: figuring out how to drive up that quality efficiently when your production schedule has been disrupted, your processes are changing, and you’re grappling with both internal and external factors that are beyond your control. Even as we cautiously hope the […]