Getting Your Tester Community to Care About Confidentiality
When you’re preparing to release a new product, confidentiality is central to keeping its details under wraps. This is especially true during Customer Validation testing, when you’re placing a real product in the hands of real customers – often before you want the world to know about it. Nowadays the majority of companies recognize the […]
6 Things You Should Do When Planning Your Software Test
The first step to running a successful software beta test is having a thorough plan in place. While you won’t be dealing with issues such as shipping and tracking devices as you would in a hardware test, software beta tests have their own challenges. From preventing software piracy to recruiting testers with the right system […]
How To Leverage a Beta Product Leak
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted […]
5 Crucial Steps To Take When There’s a Leak During Beta
It’s no secret that sometimes things don’t go according to plan. An information leak during a beta test is something many beta teams dread, but it does happen. When it does it’s important that you’re prepared to handle it. Having a plan of attack in place should a leak pop up is the first step […]
10 Ways to Increase Beta Test Confidentiality
Most product launch preparations are conducted in complete secrecy, and putting your unreleased product into the hands of beta testers during that time can be very scary. Thankfully, there are a number of simple best practices that can significantly increase the security of any beta test, without requiring a ton of effort.
New eBook: Keeping Beta Tests Confidential
Product launches are often shrouded in secrecy, with a focus on making a big splash when the product is launched. Teams often devote months (if not years) to developing a new product, and as you get closer to the release, you get more and more nervous about confidential product details going public. In those final weeks, putting your product into the hands of a group of complete strangers for a beta test can feel like a huge risk. What if someone finds out about the bugs we uncover? What if a beta tester tells the press about the product? Or worse, gives it to my competitor?