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The Evolution of the Tech Consumer

Product Development

Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]

3 Tech Insights for 2021, Straight from Consumers

Industry News

Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty. More and more everyday products are being replaced by their sophisticated counterparts. And with many […]

Connecting Customers to Office Tech in the WFH Era

Test Planning

In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the […]

Building a Foundation for Smarter Home Automation

Test Planning

Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure. Consumer desire to make the home more […]

How to Take Advantage of the Growing Audience for Smart Home Products

Product Development

Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the end of this year. The International Data Corporation (IDC) expects that number to grow around 17% every year until 2023. This statistic confirms what the industry already knows — smart […]

What the Amazon Beta Testing Ads Say About the CV Industry

Industry News

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. The clips made headlines last week when Harrison Ford, […]

Why AI Products Need Field Testing to Succeed in Today’s Market

Test Management

Artificial Intelligence (AI) is quickly becoming the most anticipated component of devices coming to market today. Between Bose’s new voice-supported smart speakers, Google launching voice-controlled shopping in the UK, and Amazon letting developers create their own Alexa-powered gadgets, it’s a safe bet that the best of AI and voice control products is yet to come. […]

Onboarding and Customer Experience: How Setup Affects Product Perception

Product Development

It takes seven seconds to form a first impression of someone you meet – can the same be said for a product? If it’s as true for smart devices as it is for people, then ensuring a positive onboarding experience is just as critical to product success as a smile and a firm handshake. While […]

How to Optimize Customer Testing for A/V Product Development

Product Development

The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]

4 Reasons to Include Installers in Your User Tests

Product Development

Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]

Voice-Enabled Devices: Speaking Up About the Industry’s 3 Biggest Challenges

Product Development

Chances are good that you don’t need a statistic proving how immensely popular voice-enabled devices are. Here’s one anyway: experts predict that the voice recognition market will be worth $18.3 billion by 2023. As with other connected devices, the audience for smart speakers, digital assistants, and other voice-enabled gadgets has grown exponentially in a short […]

CEO Luke Freiler to Speak at the CONNECTIONS Conference

Events

For the second year in a row, Centercode is headed to the Park Associates’ CONNECTIONS Conference May 23rd-25th in San Francisco, CA! Bringing together market research, analysis, and industry insight, CONNECTIONS continues to stand out as the premier connected home event, hosting over 700 executives and thought leaders in the IoT industry. This year’s presentations […]

Come Meet with Us at SXSW 2017

Events

The Centercode team is headed to SXSW 2017! Held in Austin, Texas, SXSW brings together the interactive, film, and music industries for an educational and entertainment filled event. Centercode will be participating in the SXSW Interactive trade show from March 12-15. Trade show exhibitors will be showcasing innovative technologies from multiple segments of the tech […]

Come Meet Us at CEDIA 2016

Events

Centercode is heading to CEDIA 2016! Held in Dallas, Texas from September 13-17, the CEDIA expo is where some of the biggest names in the connected smart home and Internet of Things (IoT) space showcase their latest products. Between smart hubs, thermostats, security systems, lights, and everything in between, homes and offices are undoubtedly becoming […]

Come See Us at the IoT Evolution Expo

Events

Centercode is heading to Las Vegas next week, July 12-14, for the IoT Evolution Expo. We’ll be showcasing the Centercode platform and our beta test management solutions for Internet of Things (IoT) products. “Beta testing is becoming more crucial than ever to the IoT product development process,” says Centercode’s Director of Marketing Emily Hossellman. “Between […]

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