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The Evolution of the Tech Consumer

Product Development

Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]

3 Tech Insights for 2021, Straight from Consumers

Industry News

Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty. More and more everyday products are being replaced by their sophisticated counterparts. And with many […]

Connecting Customers to Office Tech in the WFH Era

Test Planning

In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the […]

Building a Foundation for Smarter Home Automation

Test Planning

Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure. Consumer desire to make the home more […]

How to Take Advantage of the Growing Audience for Smart Home Products

Product Development

Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the end of this year. The International Data Corporation (IDC) expects that number to grow around 17% every year until 2023. This statistic confirms what the industry already knows — smart […]

What the Amazon Beta Testing Ads Say About the CV Industry

Industry News

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. The clips made headlines last week when Harrison Ford, […]

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