Cheers to the Newly Certified Customer Validation Professionals!
Back in February, customer testing professionals from all over the world gathered at Centercode HQ to participate in the first-ever Customer Validation Certification Course, with the goal of enhancing their skills and extending the footprint of their customer testing programs throughout their organizations. Now, many of these individuals have passed the necessary exams to become […]
Customer Validation Conference Brings Together Customer Testing Pros
Last week, we opened the doors to the 2018 Customer Validation Conference, the first event of its kind within the customer testing (Alpha, Beta, and Field Testing) industry. The event pulled together product managers, customer experience experts, CV professionals, and industry leaders from all over the world into one space for two days of presentations, […]
The Top Challenges Facing the Beta Testing Industry
Customer validation is a crucial stage of the product development lifecycle, but we’ve found that the beta testing industry across the board is still in its infancy. Between a fragmentation in the terminology used for this type of testing and no standard for who is in charge of these tests within a company, there are […]
What Makes Calculating the ROI of Beta Testing So Difficult?
For anyone that’s had to stand in front of their executives and justify their budget or make the argument for additional resources, you know that calculating the return on investment (ROI) of a business process is both incredibly hard and incredibly valuable. If you can show the impact your team is having on the company, […]
What’s in a Name? Fragmentation in the Beta Testing Industry
To gain a better understanding of the Customer Validation industry, we conducted an industry survey of professionals from more than 260 technology companies. The results of the survey have helped us identify trends of where companies are succeeding and struggling with their Customer Validation programs. We specifically asked if the respondent’s company collected feedback from […]