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Survey Writing

The #1 Mistake to Avoid When You’re Writing Surveys

Test Strategy

Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]

Meet the Centercode Managed Testing Services Team

Centercode News

Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. Our Centercode Program Managers work closely alongside our customers to manage the ins and […]

5 Tips for Cleaner, More Relevant Survey Data

Test Strategy

Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]

How to Avoid Psychological Biases in Your Research

Product Development

In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]

4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Test Strategy

Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. So when it comes to creating the perfect survey invitation, taking on a marketing mindset is your best […]

5 Mistakes People Make When Writing Surveys

Test Management

One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers. Writing a survey is […]

Our Top 8 Survey Best Practices for Your Next Beta Test

Test Management

Every experienced beta manager knows how useful a well-crafted survey can be to the success of a beta test. Where poorly-written surveys provide useless or misleading information and overly complex surveys burn out testers, well-written surveys can have the opposite effect — helping you collect the high-quality feedback you’re looking for. In an effort to […]

7 Beta Surveys You’re Not Using…But Should Be!

Test Management

Surveys are probably the first thing people think of when they think of beta testing, and for good reason. They are one of the most commonly used forms of feedback in beta testing, and are used in just about every beta test because they’re a straightforward way to collect quantifiable data that can point to […]

4 Tips for Building Great Beta Surveys

Test Management

One of the most important tools a beta team has at their disposal are surveys. An effective survey can help a team qualify testers, obtain user insights, and quantify tester attitudes during the test. Surveys can even be an effective way to increase participation with your beta testers. A poorly constructed survey, however, can have […]

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