This is announcement placeholder text.
TAG

Tester Engagement

6 Must-Have Components of a Beta Test Workspace

Test Management

Discover the six essential components of an effective beta test workspace that fosters tester engagement, streamlines feedback management, and ultimately enhances your product's market readiness.

Maximize Beta Tester Engagement with Strong Communication (with Examples!)

Template

Effective communication is crucial for the success of any beta test. If you’re stuck or just want some best practices, dive into these tips and examples to help you write the best weekly announcement emails your beta testers have ever read.

5 Surprising Tips for Beta Testing Your Product Over the Holidays

Test Planning

Not only can beta testing help improve the quality of your product, but it can also provide valuable insights and feedback during the busiest time of the year. In this blog we share tips for planning and executing a successful beta test over the holidays.

Measuring Project Success With Delta Health

Test Management

In my last post, we discussed measuring tester engagement as a part of test health. Today, we are going to discuss measuring product success.

How to Measure User Testing Engagement

Test Management

One of the primary concerns of any project manager throughout the testing period is whether there’s enough tester engagement. Good tester engagement is instrumental to a successful delta test.

The One Little Secret for Optimizing Your Tester Engagement

Test Strategy

Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!

Should You Build or Buy Your User Testing Tool?

Test Management

There comes a point when the scale of your user testing projects or program exceeds what standard productivity tools like email and spreadsheets can handle. And that's when it's time for an upgrade: a specialized user testing tool that will serve as a hub for all your test management activities. Awesome!

YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)

Industry News

In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]

How to Increase Your Beta Engagement by 75%

Product Development

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality […]

Engagement Workshop: Tracking Your Progress with Metrics

Test Management

Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]

Engagement Workshop: 4 Phases of Increasing Tester Participation

Test Management

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown, recruiting the wrong testers, friction caused by […]

Luke Freiler Talks Ted and What’s in Store for Centercode

Centercode News

The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others. Over the course of three days, attendees picked up new tips and techniques, workshopped their programs, networked across industries, and brought their experiences to the table in the largest gathering of customer […]

Engagement Workshop: Identifying Product Readiness Issues

Test Management

Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.” Stopping issues, critical errors, or tons of small bugs can cause tester engagement to decrease dramatically. “OK hold up on a second,” you might be […]

Engagement Workshop: Identifying Friction with Your Tools

Test Management

Your feedback forms, surveys, and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open, ensuring your tools are helping (not hindering) your testers’ […]

Engagement Workshop: Identifying Tester Incompatibility

Test Management

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]

The best brands in the world partner with Centercode to perfect their products