How the Pros Run Their Beta Programs
So you want to run a beta program — and we're stoked for you! Whether you got here after running a handful of beta tests on your own, or your boss handed the task over to you, the insights you get from beta testing open the door to an incredibly enriching world of customer knowledge and product insight.
How to Keep the Fire Burning in Your Tester Community
Relationships require care. And not just in the form of those once-in-a-while grand gestures — though an extra special thank you every now and again never hurts.
Our Favorite Thank You Notes from Customers and Testers
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world! Knowing you’re helping to make lives a little easier and technology a little better is an intrinsic part of what it means to be a Centercoder. Ask […]
The Value of Your Tester Community
In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]
Beta Testing Q&A on the Pragmatic Marketing Live Podcast
After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.
Beta 101 Podcast with Pragmatic Live
Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.
6 Good Beta Test Incentives Options (and 3 to Avoid)
Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]
Is Your Product a Good Incentive for Your Beta Test?
Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]
What to Consider When Planning Your Beta Test Incentives
Think of beta test incentives as the proverbial carrot on the stick for your testers. Since beta testers are (almost always) unpaid volunteers, incentives are key to encouraging them to see your test through to the end. Picking the best incentive, however, can be a challenge. The goal is to give testers something they actually […]
5 Tips for Closing Your Hardware Test
The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up. The main factor that makes hardware beta tests unique is the fact that you’re dealing with physical […]
Building a Rewarding Testing Experience: After Your Test is Over
In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]
Building a Rewarding Testing Experience: During Your Beta Test
In the second installment of our Building the Experience series, we’re delving into the measures you should take during your test in order to maximize participation by giving your testers a rewarding testing experience. If you’d like a refresher on what to do before your test begins to set the right tone, be sure to […]
New Kit for Building Your Beta Test Incentives Strategy
A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]
The Power of Thank You Notes
In the spirit of Thanksgiving, we’re tackling an important (and too often overlooked) part of beta testing: sending thank you notes to your testers. While rewarding your testers with products or gift cards is an integral piece of beta testing, adding a thank you note from your team sends a strong message to your testers. […]