How the Pros Run Their Beta Programs
So you want to run a beta program — and we're stoked for you! Whether you got here after running a handful of beta tests on your own, or your boss handed the task over to you, the insights you get from beta testing open the door to an incredibly enriching world of customer knowledge and product insight.
How to Keep the Fire Burning in Your Tester Community
Relationships require care. And not just in the form of those once-in-a-while grand gestures — though an extra special thank you every now and again never hurts.
Our Favorite Thank You Notes from Customers and Testers
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world! Knowing you’re helping to make lives a little easier and technology a little better is an intrinsic part of what it means to be a Centercoder. Ask […]
The Value of Your Tester Community
In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]
Beta Testing Q&A on the Pragmatic Marketing Live Podcast
After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.
Beta 101 Podcast with Pragmatic Live
Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.