Highlights from Delta ’20: The Virtual Customer Validation Conference
With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward. Over the course of three half-days in April, customer testing professionals from all over the world gathered together virtually to exchange ideas, ask […]
Making Your Customer Testing Program More Valuable in 2019
On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. The 2019 Customer Validation Industry Report showed that despite the high emphasis companies place on customer insights, many professionals are still struggling to get the resources they need. Leadership […]
3 Dogfooding Best Practices for Overcoming Employee Beta Challenges
Last week in the Dogfooding Best Practices Series, we looked at the advantages eating your own dog food can bring to both your product and your company. From improving product quality to promoting product awareness, a well-oiled dogfooding program sends far-reaching benefits throughout your organization. But, of course, it isn’t easy. Building and maintaining a […]
Six Time-Saving Beta Testing Tips for Product Managers
If you are reading this, it probably won’t surprise you that 47% of product managers have to run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing, Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer […]
What Makes a Great Test Manager?
For organizations that run and manage their own Alpha, Beta, and Field Tests, the Customer Validation Team plays a vital role in product development. As the liaison between testers and product teams, their recommendations enable the customer-driven decision-making that increases product success. This is especially true of the Test Manager, who handles this customer testing […]
Webinar on How to Juggle Multiple Beta Tests at Once
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Running a single, successful beta test is hard. Trying to run multiple beta tests at once can be completely overwhelming! How do you delegate tasks? How do you organize […]
Using Social Media for Beta Test Recruitment
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]
Crafting a Strong Beta Test Proposal
Beta testing is an exciting phase for any product, but convincing your management team to run a beta test can be tricky — especially if you feel like you’re the only one advocating for beta testing. The key is to build a well-researched, objective, and comprehensive plan to present to your key decision makers. Below […]
10 Ways to Increase Beta Test Confidentiality
Most product launch preparations are conducted in complete secrecy, and putting your unreleased product into the hands of beta testers during that time can be very scary. Thankfully, there are a number of simple best practices that can significantly increase the security of any beta test, without requiring a ton of effort.
6 Tips for Rewarding Your Testers
Well troops, we’ve made it to the end of our Beta Tips series. This final post is dedicated to showing appreciation for your hardworking testers. Giving out a reward after your test is great way to increase participation during your current beta, as well as lay the foundation for future successful tests. Here are some tips to help you say thank you to your amazing testers.
4 Tips for Closing Your Test
We’re in the home stretch of our Beta Tips series. At this point you’ve collected all the feedback you need from your testers and you’re ready to end your test. But you can’t just shut down your project out of the blue, or you risk confusing your testers and leaving some loose ends behind. Here are some tips for wrapping up your project while laying the groundwork for future tests.
5 Tips for Incorporating Other Teams
No man is an island. Even if you’re running a beta test on your own, chances are that other departments (such as development, quality assurance, marketing, or sales) are involved in some way. How you engage with other teams during and after your beta can be a great way to illustrate the value of beta within your organization. It can also be completely overwhelming. These tips can help you incorporate other teams to run better betas.
4 Tips for Dealing with Scheduling
In beta testing, your schedule can be a moving target. One little slip can throw your whole beta plan off track, leaving you with a pool of anxious beta testers and looming deadlines. In this installment of the Beta Tips series, we’ve put together some tips for managing beta schedules and delays.
6 Tips for Handling Feedback
For this installment in our Beta Tips series, we’ll be looking at best practices for handling feedback. The rush of information you receive during your beta can feel overwhelming. These tips will help you manage it in a way that gets you the data you need while keeping your testers engaged and focused.
11 Tips for Maintaining Participation
We’re continuing our Beta Tips series with a crucial topic: maintaining tester participation during your beta test. Many beta tests suffer from dropping participation after the initial excitement of the beta test wears off. Below are some of our favorite tips on how to keep testers engaged with the product and providing feedback.