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Highlights from Delta ’20: The Virtual Customer Validation Conference

April 15, 2020

With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward.

Over the course of three half-days in April, customer testing professionals from all over the world gathered together virtually to exchange ideas, ask questions, network, learn from industry leaders, and brainstorm solutions for increasing the performance of their programs.

The conference is available in its entirety to watch on-demand for free, but here are the biggest highlights from the world’s largest event for customer testing professionals.

Meet Ted, Centercode’s Newest Team Member

During his keynote on Day 1, Centercode CEO Luke Freiler introduced the newest member of the Centercode Team, Ted. Ted, which stands for “tester engagement director,” offers a prescriptive approach to engagement management using machine learning and automation based on industry best practices.

Luke Freiler Talks Ted and What's in Store for Centercode

Ted may be new, but he’s already very close to our hearts here at Centercode. Listen to Luke’s keynote or check out the transcript from his Ask-Me-Anything session to get a complete rundown of what Ted’s capable of and how he’s revolutionizing the process of Customer Validation.

Inside Today’s Industry-Leading Programs

In addition to a sneak preview of Ted and Centercode’s 2020 roadmap, attendees also heard from customer testing program leaders at companies like Bose, Autodesk, and TechSmith, among several others. From interviews to insight-driven sessions, they shared their real-world experiences with challenges they’ve faced in growing their CV programs and the tools and techniques they’re using to overcome them.

Here are some of our favorites:

  • GE Lighting’s Joy Trillet on Wrangling CV in a Modern Enterprise
  • Bose’s Jenna Deutsch on Cranking up the Volume of CV
  • Autodesk’s Chris Mitchell on the Best Engagement Tool You Never Knew You Had
  • Trimble’s Alex Larsen on Curating a CV-Centric Culture
  • TechSmith’s Eric Pearson on Getting Your Recruitment Right for Your Beta Program
  • TestFairy’s Yair Bar-On on Mobile Testing Done Right

Deep-Dive into Tips, Tricks, and Techniques

In addition to hearing insights from customer testing program leaders, conference attendees also benefited from presentations on scaling your program, managing incentives, promoting a customer-testing friendly culture within your organization, and much more. Hosted by CV professionals in the field, these sessions offered tips, techniques, and strategies for every area of customer test management, from engagement and program development to growing your community.

Here are some of our favorites:

  • 5 Core Roles Every CV Professional Should Master
    with Austin Meyer. This session teaches you the 5 skill sets you need to navigate the fluctuating demands of managing a customer testing program.
  • Increasing User Compliance Through Incentive Management
    with Mike Fine. Get the most out of your investment with these tips for using your incentive budget effectively.
  • 5 Tips for Better Tester Engagement
    with Tony Fisher. This session gives 5 tips for increasing tester collaboration, completed activities, and quality insights by avoiding the common pitfalls of “homegrown” customer testing.

On the last day of the conference, attendees enjoyed a full day of workshops. They brought their program-specific questions directly to our Customer Validation experts. This allowed them to benefit both from the decades of experience Centercode’s CV Team offers and the perspectives that professionals are bringing from their individual programs.

Missed the workshop? Our team is always ready to tackle your questions. Schedule time to talk one-on-one with our CV experts!

The Fun Doesn’t Stop Here

Delta ’20 was truly a one-of-a-kind experience — but if you missed it, don’t worry. It won’t be the last. In the meantime, you can catch every minute of the sessions, insights, and best practices (or relive your favorite moments) from this year’s conference free and on-demand.

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