Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
Getting Attitudinal Data During Development With Delta Testing
Just like there are many ways to collect attitudinal data, there are different moments when data about your customers' thoughts, opinions, and attitudes comes into play during product development. But how do you get this data?
How Customer Insights Are Shaping Tech for 2021
We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings. 2021 will be shaped by companies that have the best understanding of these nuances […]
Is Product Perfection Really Attainable?
Imagine: A delightful, bug-free product springs fully formed from your PRD and lands directly into your customers’ waiting hands. Seems impossible? That’s only because…it is. No product is perfect at the start. But perfecting a product is possible — and with the right methodologies and practices, it’s well within reach. But first, What Makes a […]
Highlights from Delta ’20: The Virtual Customer Validation Conference
With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward. Over the course of three half-days in April, customer testing professionals from all over the world gathered together virtually to exchange ideas, ask […]
3 Pre-Release User Tests That Prevent Failures in Voting Apps
During the 2020 Democratic Iowa caucus, a voting app built by D.C.-based tech company Shadow Inc. was used to assist with transmitting results. Unfortunately, the app did not do that — in fact, its failure to consistently and securely report data set into motion a huge debacle, including a partial recanvassing, a number of op-eds, […]