How to Write Super-Clickable Beta Invite Emails (with Samples!)
The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.
How Delta Testing Uses Atomic Habits to Promote Data-Driven Decisions
“You do not rise to the level of your goals. You fall to the level of your systems.” This quote from Atomic Habits, by best-selling author and habit expert James Clear, is as true for using customer insight to drive product decision-making as it is for training to run a marathon, not biting your nails, or remembering to unload the dishwasher every night.
Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
How the Pros Run Their Beta Programs
So you want to run a beta program — and we're stoked for you! Whether you got here after running a handful of beta tests on your own, or your boss handed the task over to you, the insights you get from beta testing open the door to an incredibly enriching world of customer knowledge and product insight.
How to Keep the Fire Burning in Your Tester Community
Relationships require care. And not just in the form of those once-in-a-while grand gestures — though an extra special thank you every now and again never hurts.