AUTHOR

Emily Hossellman

5 Ways Beta Testing Can Fuel Your PR Campaign

Test Management

Usually when you think of beta testing, you think of things happening behind the scenes — catastrophic bugs getting fixed, features being reworked because testers hated them, or documentation being rewritten because it was confusing. These are important parts of beta testing, but what many people don’t realize is that the beta phase holds enormous […]

How to Implement Feedback Scoring in Your Beta Program

Content Release

Prioritizing the feedback you collect during beta testing is one of the most challenging and time-consuming tasks a beta manager faces. Our latest resource takes a deep dive into how Centercode’s Feedback Scoring features help your most impactful feedback rise to the top. A team of enthusiastic beta testers can generate a mountain of bug […]

The Elements of Your Beta Package

Test Launch

There are many steps you can take to ensure your hardware test is successful and developing an efficient packaging procedure is a crucial one. There are tons of small decisions related to packaging your devices that can have a dramatic impact on your test. For example, not including the right cord could leave your testers […]

Is Your Product a Good Incentive for Your Beta Test?

Test Closure

Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]

The Key Beta Testing Objectives of Founders

Test Planning

For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]

5 Tips for Closing Your Hardware Test

Test Closure

The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up. The main factor that makes hardware beta tests unique is the fact that you’re dealing with physical […]

6 Tips for Managing Your Hardware Test

Test Management

Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers. Your testers’ initial excitement will begin to die down after kickoff and […]

3 (More) Red Flags to Look for in Your Beta Applicants

Test Management

When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for. These traits include things such as clear communication, enthusiasm […]

So You Announced Your Product at CES — Now What?

Test Planning

At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting.

How to Incentivize Software and Web Site Beta Testers

Test Closure

We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]

How to Use Scoring to Improve Your Beta Program

Test Management

As we’ve discussed in previous posts, tracking participation during beta testing is an incredibly important part of tester management. It allows you to keep track of which of your testers are contributing to your beta (and deserve to be rewarded) and which ones are dead weight. One simple and effective way to do this is […]

Adding Drawings and Contests to Your Beta Program

Test Management

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work. While it’s a common best practice to give active testers a […]

New Kit for Building Your Beta Test Incentives Strategy

Content Release

A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]

Look Inside Our Platform with Our Executive Overview

Centercode News

As you’ve probably heard, we recently released a new version of the Centercode platform with over 100 new or enhanced features. This release is a huge step forward in the world of beta testing and allows companies to not just collect user feedback during beta, but to easily turn that data into highly-actionable prioritized results […]

How We’re Helping Whistle Handle the Challenges of the Wearables Market

Case Study

The wearables market is booming. It’s already a multi-billion dollar market with conservative estimates predicting it will more than triple within the next few years. Companies of all shapes and sizes are jumping into this new industry with flashy prototypes and impressive plans to become the front-runner in this burgeoning space. Soon, you’ll be able […]

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