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Case Study

How We’re Helping Whistle Handle the Challenges of the Wearables Market

July 11, 2014

The wearables market is booming. It’s already a multi-billion dollar market with conservative estimates predicting it will more than triple within the next few years. Companies of all shapes and sizes are jumping into this new industry with flashy prototypes and impressive plans to become the front-runner in this burgeoning space. Soon, you’ll be able to connect everything in your life (your clothes, your sunglasses, even your dog) to your smartphone and the entire world.

Ensuring that a wearable device is stable and market-ready has a number of unique challenges. First, wearables are incredibly complex, involving a number of components and sensors that do anything from monitoring your heart rate to taking photos. They also must be compatible with a range of other devices — such as your smartphone or router. Finally, they have to stand up to the rigors of daily life, working predictably and consistently in countless diverse environments.

These aspects of wearable technology make them incredibly difficult to thoroughly test within the confines of a lab. This means that rigorous, real-world beta testing must be an integral part of any new wearable product’s development and release strategy.

Whistle created a unique device that allows you to track your dog’s daily activity on your smartphone through a device on their collar. It’s breaking new ground in the wearable space and has enjoyed early success as dog lovers line up to buy this new gadget. The Whistle team recognized the importance of building a strong beta program to test their product, and decided to use the Centercode platform to build that program. Our latest case study looks at how Whistle is using our software and how it’s helping them launch their product with confidence.

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