Segmentation: Enhancing Your Product Insights from User Testing
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
How Centercode's Test Platforms Make User Testing Recruitment Easy
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
4 Common Delta Testing Use Cases in Product Development
Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.
Should You Build or Buy Your User Testing Tool?
There comes a point when the scale of your user testing projects or program exceeds what standard productivity tools like email and spreadsheets can handle. And that's when it's time for an upgrade: a specialized user testing tool that will serve as a hub for all your test management activities. Awesome!
Delivering Picture-Perfect Experiences in the Year of Streaming
2020 has been aptly dubbed the “Year of Streaming.” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world. Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. But […]
Centercode Customers See a 646% Return on Investment
For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years. While investing in marketing research, quality testing, user experience, and […]