5 Tips for Cleaner, More Relevant Survey Data

Test Strategy
16 Oct 2019
Survey data is a crucial tool for understanding your target market's attitudes. In a Customer Validation (CV) project, it gives much-needed context...

Thinking Like a Researcher: First Steps for Product Managers

Product Development
03 Sep 2019
Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The...

Humanizing the Role of Beta Managers Through Communication

Leader Insights
27 Aug 2019
If you’ve attended a QA or testing conference recently, it seems as though manual testing is a dying discipline. Due in part to the speed of...

How to Take Advantage of the Growing Audience for Smart Home Products

Product Development
20 Aug 2019
Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the...

3 Myths About Bringing Customers into Agile Development

Product Development
08 Jul 2019
Technology isn’t the only thing that’s evolving. Customer expectations for product functionality - and how quickly issues are resolved when they...

The Beginner’s Guide to Identifying Beta Program Metrics

Product Development
16 Apr 2019
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the...