Technographics: Your Shortcut to Improving Interoperability
With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to...
How Defined Processes are Shaping CV Success in 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation...
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market's attitudes. In a Customer Validation (CV) project, it gives much-needed context...
Thinking Like a Researcher: First Steps for Product Managers
Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return.
The...
Humanizing the Role of Beta Managers Through Communication
If you’ve attended a QA or testing conference recently, it seems as though manual testing is a dying discipline. Due in part to the speed of...
How to Take Advantage of the Growing Audience for Smart Home Products
Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the...
