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Industry Report

Beta Testing Success Is About More Than Just Processes

Test Management

It’s been decades since product developers first started using beta testing. Early tech companies first discovered back then what is common knowledge nowadays: If you get targeted users to provide product feedback, you can turn that data into insights and action items for Product and Engineering. It’s a highly effective strategy for product success — […]

Meet the Centercode Account Executive Team

Centercode News

Working on the frontlines of the Customer Validation industry, Centercode’s account executive team members are experts on the challenges facing today’s CV professionals. They regularly interface with people across industries, departments, companies, and levels of experience to help them discover solutions for building more effective CV test processes that lead to better products. With the […]

How Defined Processes are Shaping CV Success in 2020

Industry News

As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. It’s my responsibility to collect and analyze data, then use it to provide recommendations that empower CV teams like yours to grow and thrive. (I know, it’s thrilling stuff!) […]

3 Reasons Feedback Management Is Taking Up Too Much of Your Time

Test Management

A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues […]

Top Tech Traits Consumers Are Shopping for This Cyber Monday

Industry News

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. Last year, more than 174 million Americans shopped over Thanksgiving weekend, with 7 in 10 shoppers making purchases online. And with retailers continuing […]

A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Product Development

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+…surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours […]

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