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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
E-commerce had been trending steadily upward for years. Then the pandemic came along and did exactly what you’d expect a globally disruptive force to do: It changed everything very, very quickly. What happened exactly? The U.S. Department of Commerce reported a 30% increase in online spending from 2019 to 2020 (compared to the previous 13% […]
With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]
Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure. Consumer desire to make the home more […]
Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8 million. Consumers rely on wearables like […]
Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. Last year, more than 174 million Americans shopped over Thanksgiving weekend, with 7 in 10 shoppers making purchases online. And with retailers continuing […]
Artificial Intelligence (AI) is quickly becoming the most anticipated component of devices coming to market today. Between Bose’s new voice-supported smart speakers, Google launching voice-controlled shopping in the UK, and Amazon letting developers create their own Alexa-powered gadgets, it’s a safe bet that the best of AI and voice control products is yet to come. […]
It takes seven seconds to form a first impression of someone you meet – can the same be said for a product? If it’s as true for smart devices as it is for people, then ensuring a positive onboarding experience is just as critical to product success as a smile and a firm handshake. While […]
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]
Chances are good that you don’t need a statistic proving how immensely popular voice-enabled devices are. Here’s one anyway: experts predict that the voice recognition market will be worth $18.3 billion by 2023. As with other connected devices, the audience for smart speakers, digital assistants, and other voice-enabled gadgets has grown exponentially in a short […]
IoT devices of all types – from smart speakers and smart locks to fitness wearables, thermostats, and home security systems – are becoming more and more prevalent in today’s market, but releasing products like these comes with a specific set of obstacles. In particular, it’s crucial to address three very important challenges that face IoT […]
For the second year in a row, Centercode is headed to the Park Associates’ CONNECTIONS Conference May 23rd-25th in San Francisco, CA! Bringing together market research, analysis, and industry insight, CONNECTIONS continues to stand out as the premier connected home event, hosting over 700 executives and thought leaders in the IoT industry. This year’s presentations […]
The Centercode team is headed to SXSW 2017! Held in Austin, Texas, SXSW brings together the interactive, film, and music industries for an educational and entertainment filled event. Centercode will be participating in the SXSW Interactive trade show from March 12-15. Trade show exhibitors will be showcasing innovative technologies from multiple segments of the tech […]
Centercode is heading to CEDIA 2016! Held in Dallas, Texas from September 13-17, the CEDIA expo is where some of the biggest names in the connected smart home and Internet of Things (IoT) space showcase their latest products. Between smart hubs, thermostats, security systems, lights, and everything in between, homes and offices are undoubtedly becoming […]
Centercode is heading to Las Vegas next week, July 12-14, for the IoT Evolution Expo. We’ll be showcasing the Centercode platform and our beta test management solutions for Internet of Things (IoT) products. “Beta testing is becoming more crucial than ever to the IoT product development process,” says Centercode’s Director of Marketing Emily Hossellman. “Between […]
We all know that beta testing holds immense potential for achieving quality and marketing goals. It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can […]
