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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Advice on running effective, scalable delta testing programs from the Centercode team.
How three days of workshops, keynotes, and conversations about AI unfolded at the Product AI Summit in Irvine.
From faster workflows to fun team breaks, Centercode Labs delivers tools that power better product work.
Centercode 10x redefines user testing with AI, app integration, and real-world insights to fast-track better product decisions.
As you might expect, beta testing incentives are a popular topic. In fact, “incentives” is one of our most common Google search keywords. Testers want to know what they get for participating in betas, and companies want to know what’s appropriate to offer them. As it turns out, being conscientious about your approach to incentives is very smart. There are several key things that companies need to be aware of when it comes to rewarding their testers. We talked about many of these issues in our free eBook, 100 Tips for Better Beta Tests, but they’re important enough to warrant a second look in the blog.
We’re happy to announce the release of Centercode Connect 9.4 this week, with customer roll-outs beginning today. In this post, we’ll talk about some of the new features and improvements from this release, including a brand new module called Assigned Test Platforms.
We often get emails from upset applicants who weren’t selected for a beta test despite impressive credentials. And sometimes we see companies that only want to select tech-savvy beta testers. In both cases, there’s a simple misunderstanding about beta tests that we’d like to clear up. A tester team needs to reflect the product’s target market, which usually means recruiting testers with all levels of expertise — even low levels. When you rely solely on expert beta testers, your results can be incomplete if not misleading.
We talked last week about where to find beta testers, but there’s another important “where” when it comes to beta recruitment. Where do your testers live? Geographic location is an oft-neglected factor in beta testing, but it can be critically important. So today, we’re going to look at situations in which where your testers live matters just as much as other demographic characteristics.
At Adobe, we’re always trying to introduce new testers into our prerelease program (that’s what we call beta). There are many benefits to getting new testers into each prerelease cycle. Not only are more testers expected to generate more feedback, they also increase the likelihood that your product is tested by people from different industries, geographies, profiles and with varied system configurations and expertise levels. The challenge for many beta managers, though, is where do these new testers come from? To help, here are 7 tips you can use to grow your tester community — many of which have worked very well for us.
We’re happy to announce that our long-awaited eBook, 100 Tips for Better Beta Tests, is now available. This free 32-page guide offers tips on all phases of beta testing, from planning through completion, with a mixture of our own best practices and contributions from test managers at Adobe, Avid, Autodesk, Symantec, TiVo, and UPS.
Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. On the other hand, they’re a very successful minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.
Whenever we give a demo to potential clients, we have a slide in our deck that outlines the five biggest challenges teams face in beta testing their products. What we’ve seen is that most beta programs are experiencing several if not all of these challenges, so we decided to publish a series of free guides to help! Today we’re releasing the first installment, which tackles the biggest challenge of them all — beta participation.
We’re very excited to announce Centercode’s acquisition of Customer Feedback Solutions (CFS, custfeedback.com), a New York-based provider of beta test and feedback management solutions. The executive team at CFS felt that Centercode was a great fit based on our industry knowledge, comprehensive offering, and experience in supporting, complex web-based applications and the needs of their customers.