3 Departments Who Need Your User Testing Results
There are countless benefits to having a successful user testing program. Being able to confidently bring new products to market and mature existing products is where the key business value lies.
The One Little Secret for Optimizing Your Tester Engagement
Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!
Ask the Expert: Should You Run User Tests Over the Holidays?
Should you plan to launch a user testing project over the holidays? In this installment of Ask the Expert, Centercode's Sr. Test Manager Mike Fine talks about the oft-debated holiday test launch: when it works, when it doesn't, and what you should expect from your testers.
Why You Should Open Your Alpha Tests to Your Customers
Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.
Delta Testing for Product Iteration
The market for connected devices and other technology is more competitive today than it's ever been. Companies know that it's not enough to get their product off the shelves.
Delta Testing for Product Release
Beta, field, and user acceptance testing have the same overall goal in mind: to gather real-world feedback and improve products before launch. But while the majority of companies include customer tests, companies relying on traditional user testing practices experience varying degrees of success.