Glossary
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Product Management

Monthly Active Users (MAU)

What is monthly active users (MAU)?

Monthly active users, or MAU, is a metric that indicates the number of users that are active or have done something meaningful in your product or service each month. MAU is one of the key metrics companies use to measure their activity or engagement across their products within a specific time period. The others are daily active users (DAU) and weekly active users (WAU).

How to measure MAU

The determining factor for calculating MAU and other time-boxed variations of activity is how a company or product team defines "active." It's important that the definition of active is meaningful and relevant to your product or service. Once you've decided what makes a user active, you can count how many users completed that action or set of actions within a 30-day period.

What are the benefits of tracking MAU?

By tracking your active user counts over a longer period of time, product teams get a great sense of user activity and engagement within your product. Using MAU brings other benefits as well, such as:

  • Understanding if product usage is healthy
  • Measuring the effectiveness of marketing and sales efforts
  • Measuring the effectiveness of updates or releases
  • Identifying churn and retention rates

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