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Product Management

Principle of Least Surprise

What is the Principle of Least Surprise?

The Principle of Least Surprise (or consistency principle) is the idea that a user shouldn't be surprised by the way an interaction or object works in an interface or design. This means prioritizing functionality and use over things like consistency to avoid astonishing or surprising your user.

"In interface design, always do the least surprising thing." - Eric Steven Raymond, The Art of Unix Programming

Why does the Principle of Least Surprise matter?

If a product, interface, or feature doesn't work or behave as the users expected it to, it can cause friction or pain points in their experience. Conflicts like this lead to dissatisfaction with the product until they stop using it, return it, and/or leave negative feedback or reviews.

How can beta testing help with this principle?

Beta testing can help with the principle of least surprise by allowing designers and developers to gather feedback from users about how the system behaves. This feedback can provide valuable insights into any areas where the system does not behave in a way that is intuitive or predictable to the user. For example, if a user reports that a certain feature of the system behaves in a way that is surprising or unexpected, the development team can use this information to improve the user experience and make the system more intuitive and user-friendly.


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