What is Quantitative Research?

What is quantitative research?

Quantitative research is the collection and analysis of numerical data to make predictions or generalize results for a larger group of people. This type of research is used to find patterns or use numerical data to make predictions or form relationships. Quantitative research typically involves large samples or amounts of data.

Quantitative research methods

While there are plenty of studies that can collect both qualitative and quantitative data, there are some methods of user research that are ideal for collecting quantitative data:

Surveys
Product analytics
Clickstream tests
A/B Tests

Landscape of user research methods (X-axis: Qualitative vs. Quantitative; Y-Axis: Behavioral vs. Attitudinal) — Landscape of User Research Methods

Get Started for Free or Schedule a Live Demo to Learn More

Featured Blog Posts

The #1 Mistake to Avoid When You’re Writing Surveys

Test Strategy

Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]

Our Top 8 Survey Best Practices for Your Next Beta Test

Test Management

Every experienced beta manager knows how useful a well-crafted survey can be to the success of a beta test. Where poorly-written surveys provide useless or misleading information and overly complex surveys burn out testers, well-written surveys can have the opposite effect — helping you collect the high-quality feedback you’re looking for. In an effort to […]