What are User Benchmarks?

User benchmarks or UX benchmarks are measurements used to gauge the performance of a product or service against one or more comparable products. These can be a different version, a competitor, an industry, or a determined standard defined by a stakeholder or product team.

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Featured Blog Posts

The Beginner’s Guide to Identifying Beta Program Metrics

Product Development

What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). I recently had an opportunity to work with Alex Larsen, the manager […]

How to User Test Your Product for Any Phase of Development

Product Development

These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.

Why It Isn’t Enough to Be Data-Driven During Customer Testing

Program Management

Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]