4 Important Agile Ceremonies for Your Testing Strategy
That meeting could have been an email… Unfortunately this is a sentiment we’ve all had after a meeting that didn't feel particularly effective.
Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
Why Is Automation Essential During Delta Testing?
Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.
Delta Testing for Competitive Product Analysis
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).
Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.