How Dogfooding Helps Build a Strong Remote Culture
As many teams are now working remotely, it’s challenging to maintain the same level of engagement and productivity that once existed. Remote teams can achieve a thriving remote culture, but it’s going to take some effort to ensure everyone feels aligned and included.
Ask the Expert: Should You Run User Tests Over the Holidays?
Should you plan to launch a user testing project over the holidays? In this installment of Ask the Expert, Centercode's Sr. Test Manager Mike Fine talks about the oft-debated holiday test launch: when it works, when it doesn't, and what you should expect from your testers.
Getting Attitudinal Data During Development With Delta Testing
Just like there are many ways to collect attitudinal data, there are different moments when data about your customers' thoughts, opinions, and attitudes comes into play during product development. But how do you get this data?
Why You Should Open Your Alpha Tests to Your Customers
Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.
Delta Testing for Dogfooding
It's easy to find a company that has some sort of dogfooding or employee testing program. But it's much more difficult to find one whose program delivers actionable user insights derived from co-worker product use — unlike those companies using delta testing tools and practices.
How to User Test Your Product for Any Phase of Development
These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.
3 Pre-Release User Tests That Prevent Failures in Voting Apps
During the 2020 Democratic Iowa caucus, a voting app built by D.C.-based tech company Shadow Inc. was used to assist with transmitting results. Unfortunately, the app did not do that — in fact, its failure to consistently and securely report data set into motion a huge debacle, including a partial recanvassing, a number of op-eds, […]
Tester-Powered: How Google Will Support Stadia with Beta
You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry. Less than a year after Google invited testers to play Assassin’s Creed: Odyssey on their Chrome browsers, Stadia – its console-free game streaming platform – […]
RSVP for Our Upcoming Educational Networking Event on Customer Validation
We understand the expectations and stress that come with releasing a new product. With so many new products launching every day, there is tremendous pressure to deliver high-quality products that exceed customer expectations and stand out from the crowd. In addition to your day-to-day tasks, getting customers to give you actionable, meaningful feedback about your […]
The Five W’s of Alpha Testing
Most companies run Beta Tests, but it’s important to fix critical real-world issues before putting your products in the hands of Beta users, and eventually your customers. Alpha Tests provide an opportunity to get your products into real user environments with technical users who can help you identify and prioritize bugs. Here’s a rundown of […]
The Five W's of Customer Validation Testing
It’s easy to tell customers that a product will solve their problems. It’s much harder to deliver a product that follows through on your promise – and there are millions of unsuccessful products to prove it. With market competitiveness hinging on the delivery of more powerful and reliable solutions, companies rely on Customer Validation to […]
Mission Accomplished With This Creative Tester Engagement Strategy
Over the course of seven years as an Alpha (employee) tester and six years as a Beta Program Manager, I had become accustomed to being involved with beta tests for projects that had specific goals and schedules, which generally kept testers engaged for the projects duration. Our participation rates had been hovering around 60-70% on […]
Webinar on What is Customer Validation
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! In today’s world, technology products succeed or fail faster than ever before. Users want a product that not only adds value to their everyday lives, but creates a delightful, […]
Advice for Validating Alpha and Beta Products From Our Recent Webinar
Last week our Director of Marketing, Emily Hossellman, joined the folks at Product Collective for a live Q&A webinar on validating Alpha and Beta products. Over 280 people registered for the webinar and we received a ton of great questions about Customer Validation, so we thought we’d take a minute to share some of them […]
Webinar on Validating Your Alpha and Beta Products
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Get your questions ready! Our very own Director of Marketing, Emily Hossellman, has been asked to be a guest speaker on Product Collective’s Product Lunch webinar July 19th at […]