How to User Test Your Product for Any Phase of Development
These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.
20 Tips from 20 Years of Centercode
Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.
Technographics: Your Shortcut to Improving Interoperability
With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]
How Defined Processes are Shaping CV Success in 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. It’s my responsibility to collect and analyze data, then use it to provide recommendations that empower CV teams like yours to grow and thrive. (I know, it’s thrilling stuff!) […]
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]
Thinking Like a Researcher: First Steps for Product Managers
Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. But surviving in today’s fast-paced tech landscape demands […]