The Magic of Beta Test Automation
Unlock the magic of beta testing automation and optimize your process as a product manager. Beta test automation can help you streamline your workflows and free up more time for product strategy and innovation.
4 Ways Beta Testing Can Boost User Satisfaction
If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.
Caavo Exceeds 250% Beta Test ROI with Centercode
In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation. Ease of integration makes the difference between a household staple and a re-boxed product on its […]
The Beginner’s Guide to Identifying Beta Program Metrics
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). I recently had an opportunity to work with Alex Larsen, the manager […]
Making Your Customer Testing Program More Valuable in 2019
On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. The 2019 Customer Validation Industry Report showed that despite the high emphasis companies place on customer insights, many professionals are still struggling to get the resources they need. Leadership […]
9 Benefits of Dogfooding Your Pre-Release Product
With so many company initiatives competing for often limited resources, understanding the return-on-investment of dogfooding is essential to proving its organizational value. Luckily, the benefits of dogfooding programs are immense. By identifying key metrics, you can make informed tweaks that improve program performance throughout your company. Last week’s blog post explored the basic concepts of […]
How Beta Testing Benefits Different Departments
Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]
What Makes Calculating the ROI of Beta Testing So Difficult?
For anyone that’s had to stand in front of their executives and justify their budget or make the argument for additional resources, you know that calculating the return on investment (ROI) of a business process is both incredibly hard and incredibly valuable. If you can show the impact your team is having on the company, […]
Webinar on the ROI of Beta Testing
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! There’s no doubt that well-run beta tests play a significant role in the development of any new product. It can have an enormous impact on the success of your […]
4 Points To Make To Your Boss About Beta Testing
You’re a product manager and the release of the product you’ve been working on is right around the corner. Before the big day, you want to run a beta test to make sure the product works perfectly. The problem is, your CEO isn’t familiar with beta testing and has some concerns. Maybe he’s afraid of […]
Visualizing the Impact of Beta Testing
In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.) One of the most interesting parts of the presentation was a big picture look at how beta testing […]
Join Our Webinar to Increase the ROI of Your Beta Tests
Update: Did you miss this event? You can watch the full webinar and download the slides on Pragmatic Marketing’s website. Enjoy! The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series. So, on Wednesday March 19th at 11 am PST / 2 pm EST we’ll be hosting […]
4 Strategies for Improving the ROI of Your Beta Program
Earlier this month we talked about five ways beta testing impacts your bottom line. It’s a great read for anyone looking to measure the return on investment (ROI) of their beta programs. Once you’ve figured out the ROI of your beta program, however, your natural inclination is to start improving that ROI to make your […]
5 Ways Beta Testing Impacts Your Bottom Line
Beta testing plays an integral role in the development and success of any technology product. It can be difficult, however, to pinpoint and quantify exactly how your beta program is impacting your company’s finances. You may have a feeling that beta improves the quality of your product and the success of its launch, but it […]
Centercode 2013 Managed Beta Refresh
We’ve been providing managed beta tests as a service to companies of all sizes for more than 10 years now. We’ve managed tests for countless product categories, from mobile apps and massively multiplayer games, to next-gen thermostats and enterprise hardware. At this point I think it’s safe to say that we’ve managed a wider variety of beta tests than any company, ever.