In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation. Ease of integration makes the difference between a household staple and a re-boxed product on its way back to the manufacturer.
As a producer of consumer electronics, Caavo was acutely aware of how much integration mattered. Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed.
The leadership team created a beta testing program to solve that problem. But they quickly learned that beta testing effectively is hard — especially without a formalized process and dedicated resources. In order to facilitate direct and continuous interactions with their customers, they needed more than a beta testing program. They needed a tool — and a plan.
That’s when Caavo’s founder turned to Centercode. Centercode provided the tool and methodologies that Caavo needed to verify the quality and delightfulness of its products. Now, their beta test ROI is over 250% — and the team is able to maximize its beta results to the fullest. The target market insights they’re collecting with Centercode enables them to validate research and guide their roadmap.
“Centercode provides a holistic understanding of user satisfaction because the feedback we receive touches every aspect of how users interact with our products. It gives us visibility into trends of major feedback areas and helps us stay on top of feedback that has the highest impact on user satisfaction.”
Jerry Molitor, Program Manager @ Caavo
Download your copy of the Caavo case study here.
