Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
4 Things You Need to Succeed in a Connected World
By 2022, Gartner predicts that there will be 6.4 billion devices in use next year as smartphones overtake desktop computers.
Beta Testing Is More Than Just an Insurance Plan
Here’s the universal truth about insurance: you buy it, but you hope you never actually have to use it. We treat insurance as a necessary evil for this reason. Nobody ever looks forward to purchasing or using it. In every case where insurance gets used — be it for your car, your house, or your […]
The Secret to Higher Amazon Star Ratings
With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study, 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping […]
How Real-World Product Testing Combats Bias in Tech
In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and […]
Engagement Workshop: Tracking Your Progress with Metrics
Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]