Field Testing vs. Beta Testing: What's the Difference?
Find out about the key differences between field testing and beta testing, and learn about the unique benefits of each.
Pilot: Doing More With Less, Tech Optimism, and Delta Testing
Delta Huddle debuts with Chris Rader, David Perry, and Luke Freiler discussing tech optimism and efficient user testing.
Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
What Is Delta Testing?
In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
4 Things You Need to Succeed in a Connected World
By 2022, Gartner predicts that there will be 6.4 billion devices in use next year as smartphones overtake desktop computers.
Beta Testing Is More Than Just an Insurance Plan
Here’s the universal truth about insurance: you buy it, but you hope you never actually have to use it. We treat insurance as a necessary evil for this reason. Nobody ever looks forward to purchasing or using it. In every case where insurance gets used — be it for your car, your house, or your […]
The Secret to Higher Amazon Star Ratings
With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study, 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping […]
How Real-World Product Testing Combats Bias in Tech
In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and […]
Engagement Workshop: Tracking Your Progress with Metrics
Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]
5 Beta Program Tips to Live By from Industry Superstars
The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. But with your team — and your customers — scattered to the winds and hunkered down for the long haul, it can […]
Centercode Hosts Delta ’20 Conference
The event may be over, but you can still access the best-practice sessions and interviews with industry leaders on-demand! Watch the entire conference here. Laguna Hills, CA. Centercode, the leader in Customer Validation Software-as-a-Service (SaaS) solutions, today announced its upcoming free three-day virtual Delta ’20 conference April 7-9, 2020. This event is dedicated to the […]
How Defined Processes are Shaping CV Success in 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. It’s my responsibility to collect and analyze data, then use it to provide recommendations that empower CV teams like yours to grow and thrive. (I know, it’s thrilling stuff!) […]
5 Customer Validation Skills You Need in 2020
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” Today’s technology is evolving at lightspeed (though we’re still waiting on lightspeed travel), and development teams are moving just as quickly to deliver on rapidly expanding technological landscapes and increasing customer demands. As professionals from […]
2019 Customer Validation Content Roundup
As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers, […]