6 Must-Have Components of a Beta Test Workspace
Discover the six essential components of an effective beta test workspace that fosters tester engagement, streamlines feedback management, and ultimately enhances your product's market readiness.
3 Departments Who Need Your User Testing Results
There are countless benefits to having a successful user testing program. Being able to confidently bring new products to market and mature existing products is where the key business value lies.
Should You Build or Buy Your User Testing Tool?
There comes a point when the scale of your user testing projects or program exceeds what standard productivity tools like email and spreadsheets can handle. And that's when it's time for an upgrade: a specialized user testing tool that will serve as a hub for all your test management activities. Awesome!
5 Common Mistakes to Avoid When User Testing Your Mobile Apps
Today, there are thousands of connected tech products on the market — and thousands of mobile apps for managing each one.
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]
3 Reasons Feedback Management Is Taking Up Too Much of Your Time
A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues […]
Signs You Are Giving Your Stakeholders Too Much Feedback
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful, but it’s no silver bullet for conveying the most […]
The #1 Mistake to Avoid When You’re Writing Surveys
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]
How to Choose the Right Beta Testing Tools and Features
Imagine building a birdhouse out of a 100 lb block of wood with only a set of instructions and a handsaw. Too easy? How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. That one might be a little more challenging (and more […]
How to Craft Task Scenarios Like a Pro
One of the biggest challenges of managing feedback is organizing it. This isn’t news to most test managers. When the bulk of prioritization happens on the back-end of a test, it can create a massive time sink. That’s why using task scenarios to organize feedback on the front-end of the test comes in handy. Task […]
Focusing Your Energy with User Feedback Scoring
It’s no secret that product success depends on your ability to prioritize your project goals and implement customer feedback into the final version of your product – which is exactly why the results of your Customer Validation efforts are so critical to improving user experience. But recognizing the value of customer feedback and having reliable […]
Managing the Performance of Your Customer Validation Team with Centercode
As your Customer Validation program scales, it becomes more and more important (and increasingly difficult) to measure your team’s performance effectively. Doing so requires immediate visibility into the core success metrics you’ve laid out for your team so you can measure and analyze team activity without spending days on spreadsheets, logs, and reports. Starting with […]
The Definition of Useful Customer Feedback
Customer Validation relies on customer feedback to give you a better understanding of your target market and their experiences with your products. But not all feedback is created equal. Irrelevant, confusing, or incomplete feedback funnels valuable resources away from the feedback that can actually help you make meaningful product improvements and deliver value to the […]
Why You Should Include Feature Requests as a Feedback Type
Beta is often the earliest opportunity potential customers have to use your product, and it’s a great opportunity to collect their ideas beyond the usability aspects of your product. While bug reports and surveys are essential to every beta test, feature requests can play a vital role as well. Unfortunately, many product teams are hesitant […]
What Makes Feedback Actionable?
We talk a lot about the importance of “actionable feedback” here at Centercode, and that’s because not all feedback collected during beta testing is actually useful. Oftentimes, companies will throw up a feedback form and then get buried under the avalanche of unorganized feedback that comes rushing back. They’ll try to sift through it, but […]