Top Five Ways You Can Grow Your Beta Program
Check out these top 5 tips from Centercode on how to grow your beta program and prove its value to stakeholders. Plus, hear from product testing expert Alex Larsen on the Delta Huddle Podcast.
Meet the Centercode Customer Success Team
Our customers love our Customer Success Team – and for good reason! They’re your first responders, trainers, coaches, and cheerleaders when it comes to using the Centercode Platform and the Customer Validation framework. In case you only know them from their coaching sessions or quick response time on Intercom, here are the people responsible for […]
How Beta Testing Benefits Different Departments
Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]
Part Two of the Beta Testing 101 Podcast with Pragmatic Live
Part two of Pragmatic Marketing’s Beta Testing 101 podcast, guest starring Centercode’s Director of Marketing Emily Hossellman, is now available. While part one looked into the essentials and best practices of running a successful beta test, this podcast dives into how beta tests can help you make data-driven decisions.
Cutting Support Costs with Beta Testing
We all know that beta testing holds immense potential for achieving quality and marketing goals. It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can […]
Come See Us at the CONNECTIONS Conference
Centercode is heading to Parks Associates’ 20th annual CONNECTIONS Conference this year. Held in San Francisco from May 24th-26th, the conference focuses on the IoT space, including smart home, connected entertainment, and mobile ecosystems. Centercode’s Marketing Director, Emily Hossellman, will be speaking on Thursday, May 26th at 10:30am during the session “Support Strategies to Integrate […]
The Key Beta Testing Objectives of Founders
For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]
6 Tips for Managing Your Hardware Test
Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers. Your testers’ initial excitement will begin to die down after kickoff and […]
The Key Beta Objectives for Support Managers
For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task. To get the most out of your beta test, however, you need to set […]
Visualizing the Impact of Beta Testing
In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.) One of the most interesting parts of the presentation was a big picture look at how beta testing […]
4 Strategies for Improving the ROI of Your Beta Program
Earlier this month we talked about five ways beta testing impacts your bottom line. It’s a great read for anyone looking to measure the return on investment (ROI) of their beta programs. Once you’ve figured out the ROI of your beta program, however, your natural inclination is to start improving that ROI to make your […]
5 Ways Beta Testing Impacts Your Bottom Line
Beta testing plays an integral role in the development and success of any technology product. It can be difficult, however, to pinpoint and quantify exactly how your beta program is impacting your company’s finances. You may have a feeling that beta improves the quality of your product and the success of its launch, but it […]
How Customer Support Can Benefit from Beta
In the battle of product issues, customer support sits on the front line. From dealing with customer problems to ensuring customer satisfaction, they are truly the face of your company. Having an effective and well trained support staff is an important part of any business. As a result, support teams can substantially benefit from being […]
Insider Tips from Centercode’s Support Team
Reading through this blog, you might be looking for advice on your next beta, or perhaps debating whether to run a beta at all. You could be neck-deep in five projects, or speeding through our training materials preparing for your first. No matter your scenario, there are some simple (yet critical) concepts that directly influence your ability to run a successful test.
Learning to Love the Novice Beta Tester
We often get emails from upset applicants who weren’t selected for a beta test despite impressive credentials. And sometimes we see companies that only want to select tech-savvy beta testers. In both cases, there’s a simple misunderstanding about beta tests that we’d like to clear up. A tester team needs to reflect the product’s target market, which usually means recruiting testers with all levels of expertise — even low levels. When you rely solely on expert beta testers, your results can be incomplete if not misleading.