Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
Centercode Is Powering Up These 4 Roles in Product Development
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
How to Build and Release Perfected Products
What makes a product perfect? Your answer might depend on the role you play in product development. If you’re all about quality, you might describe perfection as a product that aces all its test scripts and doesn’t surprise you with bugs once it’s in the field. If your focus is UX, you might call a […]
3 Vitals for Creating High-Impact Wearables and Health Trackers
Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8 million. Consumers rely on wearables like […]
Product Questions to Ask Customers Across the Product Life Cycle
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]
4 Feedback Disciplines All Product Managers Should Know
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]
4 Key Elements of Testing VR
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? I’ll let you decide that […]
Feature Flagging: Your Secret Weapon in Continuous Customer Testing
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery. This week, Centercode CTO Neil White shares his insights on a technique customer […]
How Sonos is Leveraging User Research to Enhance Their Beta Program
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. In fact, today’s most forward-thinking companies are […]
Crowdsourced Testing vs. Beta Testing: What’s the Difference?
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. Those aspects show the difference […]
Onboarding and Customer Experience: How Setup Affects Product Perception
It takes seven seconds to form a first impression of someone you meet – can the same be said for a product? If it’s as true for smart devices as it is for people, then ensuring a positive onboarding experience is just as critical to product success as a smile and a firm handshake. While […]
Voice-Enabled Devices: Speaking Up About the Industry’s 3 Biggest Challenges
Chances are good that you don’t need a statistic proving how immensely popular voice-enabled devices are. Here’s one anyway: experts predict that the voice recognition market will be worth $18.3 billion by 2023. As with other connected devices, the audience for smart speakers, digital assistants, and other voice-enabled gadgets has grown exponentially in a short […]
Beta vs. Field Testing
“Beta Testing” is the most widely used name to describe pre-release customer tests. In fact, many mistakenly use this word when referring to Alpha and Field Tests as well. What they don’t realize is that each phase of Customer Validation is a unique evaluation of your product at a unique point in its final development, […]
Come See Us at Enterprise UX
The Centercode team will be heading to San Francisco June 8th and 9th as a proud sponsor of Enterprise UX where we’ll be showcasing our customer validation management solutions. The event brings together designers, engineers, developers, and product managers to discuss innovations in enterprise software user experience. This year’s event will focus on four themes: […]