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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Rushing research with paid panels tends to lead to poor insights. Avoid these 3 common mistakes to maintain quality data.
Building your own research panel enables continuous insights, helping teams with faster, data-driven product decisions.
Quick research panels offer fast feedback, but at what cost? Learn the impact of paid panels with rapid results.
Alexa explores the good and the bad of micro assumptions. Learn how they can be a guide to swift decisions and innovation.
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).
Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. In fact, today’s most forward-thinking companies are […]
In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]
No one knows exactly how the home automation revolution will play out. We already know it’s big and has the potential to change many people’s lives. What we don’t know yet is how it will look: which products will overcome the problems plaguing current models and be the first to experience mainstream success? Thus far, […]
It’s no secret the next boom in tech will likely come from the rise of the Internet of Things. As companies continue to make strides toward raising the IQ of their goods, American manufacturing is primed to produce a new wave of “smart” consumer products. The most immediate part of this new tech revolution comes […]
