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How to Present Customer Insights to Product Managers, Engineers, and Executives

Test Closure

Learn to shape customer insights for PMs, engineers, and execs so each team sees the story that drives action.

How Beta Testing Can Drive Go/No-Go Decisions

Product Development

Beta insights can make or break a launch—learn how to ensure they shape Go/No-Go decisions, not just get buried in reports.

Securing Stakeholder Buy-In for Beta Testing

Program Management

Secure stakeholder buy-in for beta testing with strategies that build trust, prove value, and align with business goals.

PM Learnings From Previous Roles with Raiana Zaman

Centercode Podcast

Raiana discusses her move from developer to PM, highlighting the importance of curiosity and effective communication.

Building Beta in a Robotics Company with Israel Nunez

Centercode Podcast

Hear from Israel on the importance of showcasing the value and ROI of a beta program to internal audiences.

Leveraging Centercode's Integrations at Intel

Case Study

Intel's Jake Francis shares how using Centercode's integrations supercharged his beta program.

Curiosity, Testing in Fintech, and Embracing Healthy Tension

Centercode Podcast

Discover fintech's future with Square's Beta Queen, Lindsay Brown, in our revealing podcast episode!

The Intersection of Beta & Product Management

Centercode Podcast

280 Group's Ghali & Cantwell join the podcast to share insights on integrating beta testing into product management.

Real-Time Product Feedback: Centercode's Slack Integration

Inside Centercode

Centercode's Slack integration delivers real-time beta feedback to one of the most popular messaging apps for business.

How Stakeholders are Involved in Beta Tests

Test Planning

Assembling the right management team for a beta is a fundamental step to a successful test. The stakeholder team is responsible for managing and coordinating the beta test, gathering and analyzing feedback from beta testers, and working with the development team to address any issues that are identified.

How to Scale a Beta Program, Virality, and Creating Value

Centercode Podcast

With Alex Larsen as our guest, this episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing?

How Delta Testing Uses Atomic Habits to Promote Data-Driven Decisions

Product Development

“You do not rise to the level of your goals. You fall to the level of your systems.” This quote from Atomic Habits, by best-selling author and habit expert James Clear, is as true for using customer insight to drive product decision-making as it is for training to run a marathon, not biting your nails, or remembering to unload the dishwasher every night.

Ask the Expert: Should I Add More Testers?

Test Planning

Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]

Tackling the Challenges of Beta Testing in a COVID World

Product Development

The obvious: your revenue depends on your ability to launch a quality product. The not-so-obvious: figuring out how to drive up that quality efficiently when your production schedule has been disrupted, your processes are changing, and you’re grappling with both internal and external factors that are beyond your control. Even as we cautiously hope the […]

Signs You Are Giving Your Stakeholders Too Much Feedback

Test Management

It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful, but it’s no silver bullet for conveying the most […]

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