Centercode is the leading platform to manage impactful in-the-wild user tests.
Start for free, scale as your program grows.
Adaptable solutions for teams looking to build better testing programs and launch impactful products.
Schedule a demo to talk with an expert.
Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Advice on running effective, scalable delta testing programs from the Centercode team.
How three days of workshops, keynotes, and conversations about AI unfolded at the Product AI Summit in Irvine.
From faster workflows to fun team breaks, Centercode Labs delivers tools that power better product work.
Centercode 10x redefines user testing with AI, app integration, and real-world insights to fast-track better product decisions.
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.
The market for connected devices and other technology is more competitive today than it's ever been. Companies know that it's not enough to get their product off the shelves.
Beta, field, and user acceptance testing have the same overall goal in mind: to gather real-world feedback and improve products before launch. But while the majority of companies include customer tests, companies relying on traditional user testing practices experience varying degrees of success.
It's easy to find a company that has some sort of dogfooding or employee testing program. But it's much more difficult to find one whose program delivers actionable user insights derived from co-worker product use — unlike those companies using delta testing tools and practices.
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).