Behavioral Data

What is behavioral data?

Behavioral data is the information collected about the actions or activities of users or customers as they use your product. Often this data is collected through product analytics or observation of how users are interacting with your product. This allows companies and product teams to measure and understand the use cases and scenarios for using their product. A good way to identify behavioral data is to evaluate if it answers the question, "What are our users doing"?

Common types of behavioral data

Since behavioral data is found by looking at what your users are doing with your product, brand, or experience it's gathered through passive methods rather than from active user feedback. So rather than asking users what they think or feel about a particular experience, you'll use product analytics or similar passive metrics. Here are some examples:

• Daily and Monthly Active Users
• Feature Usage, Timing, and Success Rate
• Clicks
• Error Rate
• Session Duration
• Conversion

Behavioral data in delta testing

Delta Testing leverages behavioral data as users interact with your product before launch to give you an idea of how the product will be used. This data is usually collected through product analytics apps. Delta testing also delivers behavioral data relating to how testers are interacting with your project work space.

Here are some examples of the project-related behavioral data that's collected during delta testing;

• Engagement rate
• Workspace logins
• Feedback submissions
• Survey completions

Here are some examples of the product-related behavioral data that's collected during delta testing:

• Downloads
• Session duration
• Feature adoption
• Error rate or crash reports