How to Screen Beta Test Applicants to Maximize the Value of Your User Test
By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.
Why Recruiting More Beta Testers Than Needed Is a Smart Move
By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.
Four (More) Signs It's Time to Upgrade to Delta Testing
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
Four Signs It's Time to Upgrade from Beta Testing
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.
How Defined Processes are Shaping CV Success in 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. It’s my responsibility to collect and analyze data, then use it to provide recommendations that empower CV teams like yours to grow and thrive. (I know, it’s thrilling stuff!) […]
Fuel Your Product Management Goals with These 3 Testing Tactics
When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product […]
AI and the Future of Testing
Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. In our interview with Jason Arbon, CEO of Test.ai, we dive deeper into the future […]
How Technology Drives the Evolution of Beta Testing
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta. To paraphrase him: IBM referred to testing feature complete products […]
5 Essentials for App Beta Testing
Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation. Like me, you’ve probably installed dozens, if not hundreds of apps on your phone or tablet over the last few years. Even my elementary school-age […]
Beta Testing Success in 5 Steps
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer. Like a suit, your beta testing strategy needs to be tailored to […]
Three Common Beta Testing Tools That Eat Up Test Managers’ Time
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time. In particular, it revealed how the Beta Testing tools they use […]
Five Customer Testing Areas Product Managers Are Improving in 2019
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse. While Customer Validation benefits many […]
Our Most Popular Beta Testing Resources of 2016
Beta testing can be daunting, so throughout the year we publish valuable tools and resources that can help ease many of the challenges. From blog posts and case studies to in-depth whitepapers and eBooks, we provide customer validation advice and best practices for companies big and small, no matter what product you’re launching. So if […]
What’s in a Name? Fragmentation in the Beta Testing Industry
To gain a better understanding of the Customer Validation industry, we conducted an industry survey of professionals from more than 260 technology companies. The results of the survey have helped us identify trends of where companies are succeeding and struggling with their Customer Validation programs. We specifically asked if the respondent’s company collected feedback from […]
HBO’s ‘Silicon Valley’ Shows Us Exactly Why You Need to Run a Decent Beta
Note: In today’s blog post, I’ll be talking about the last few episodes of HBO’s “Silicon Valley.” It’s the third season of the show, and Richard, Gilfoyle, Jared, and Dinesh, under the startup Pied Piper, are gearing up to release their data compression platform. If you haven’t caught up to the show, you can head […]