Blog Posts Tagged Surveys

Measuring Project Success With Delta Health

In my last post, we discussed measuring tester engagement as a part of test health. Today, we are going to discuss measuring product success.

How to Measure User Testing Engagement

Test Management

One of the primary concerns of any project manager throughout the testing period is whether there’s enough tester engagement. Good tester engagement is instrumental to a successful delta test.

Engagement Workshop: Identifying Friction with Your Tools

Test Management

Your feedback forms, surveys, and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open, ensuring your tools are helping (not hindering) your testers’ […]

3 Reasons Feedback Management Is Taking Up Too Much of Your Time

Test Management

A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues […]

The #1 Mistake to Avoid When You’re Writing Surveys

Test Strategy

Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]

Meet the Centercode Managed Testing Services Team

Centercode News

Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. Our Centercode Program Managers work closely alongside our customers to manage the ins and […]

5 Tips for Cleaner, More Relevant Survey Data

Test Strategy

Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]

How to Avoid Psychological Biases in Your Research

Product Development

In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]

4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Test Strategy

Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. So when it comes to creating the perfect survey invitation, taking on a marketing mindset is your best […]

5 Mistakes People Make When Writing Surveys

Test Management

One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers. Writing a survey is […]

6 Tips for Kicking Off Your Software Test

Test Launch

Beta tests have four basic stages — planning, kickoff, managing, and closing — and each has its own best practices. We recently discussed planning your software beta test, so this week we’ll get into what you should do during kickoff to ensure a successful test. Kicking off your software beta test is an exciting stage. […]

6 Steps to Get Your Testers to Complete All of Their Activities

Test Management

It doesn’t take much for inactive testers to affect your data, especially when it comes to analyzing forms of directed feedback (like surveys or tasks). Even if a small percentage of your testers opt out of responding to a mandatory activity, it can affect your data in a big way. For example, maybe testers who […]

Our Top 8 Survey Best Practices for Your Next Beta Test

Test Management

Every experienced beta manager knows how useful a well-crafted survey can be to the success of a beta test. Where poorly-written surveys provide useless or misleading information and overly complex surveys burn out testers, well-written surveys can have the opposite effect — helping you collect the high-quality feedback you’re looking for. In an effort to […]

7 Beta Surveys You’re Not Using…But Should Be!

Test Management

Surveys are probably the first thing people think of when they think of beta testing, and for good reason. They are one of the most commonly used forms of feedback in beta testing, and are used in just about every beta test because they’re a straightforward way to collect quantifiable data that can point to […]

How to Use Net Promoter Score in Your Beta Program

Test Management

It’s easy to collect a lot of data during a beta test, the hard part is knowing what to ask to get the information you need about your product. One popular metric to use is Net Promoter Score® (NPS®). If you’re not familiar, a Net Promoter Score is a way to measure how likely your […]

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