What Is Delta Testing?
In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
4 Things You Need to Succeed in a Connected World
By 2022, Gartner predicts that there will be 6.4 billion devices in use next year as smartphones overtake desktop computers.
What the Amazon Beta Testing Ads Say About the CV Industry
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. The clips made headlines last week when Harrison Ford, […]
You Can’t Hide a Bad Product Behind Paid Reviews
Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]
Beta 101 Podcast with Pragmatic Live
Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.
Webinar on Building Customer Feedback into Your Product’s Development
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]
The Key Beta Testing Objectives for Beta Managers
The task of beta testing a product can land on many different peoples’ desks within a company. The objectives of a beta test can vary depending on the role of the person running it. For example, a marketing manager may focus on the target market’s opinions on specific features, while a usability engineer may focus […]
Using Beta to Build a Better Kickstarter Campaign
Crowdfunding is undoubtedly changing the tech landscape. Promising companies are posting videos featuring intriguing prototypes and fascinating concepts every day on sites like Kickstarter, Indiegogo, or one of the many other crowdfunding options out there. At the same time, tech company executives, journalists, and investors are trying to figure out exactly what crowdfunding means for […]
Going Beyond Beta: 4 Ways to Leverage Your Community
Building a beta program can have an immense impact on the success of your product and the financial stability of your company. But the things that make beta testing valuable (gathering customer feedback, having a community of enthusiastic early adopters, being able to test in real-world environments) can be valuable for goals far beyond beta. […]