How Stakeholders are Involved in Beta Tests
Assembling the right management team for a beta is a fundamental step to a successful test. The stakeholder team is responsible for managing and coordinating the beta test, gathering and analyzing feedback from beta testers, and working with the development team to address any issues that are identified.
Strategies for Establishing a Successful Beta Program
In this episode, Chris Rader, VP of Marketing at Centercode along with Technical Trainer, Stefan Stenroos is joined by Richard Ball, formerly Director of Field Testing at Peloton to discuss the best strategies for starting a successful beta program.
Reflecting on Decades of User Testing
In this episode, Chris Rader, VP of Marketing at Centercode, is joined by Sharon Rylander, Senior Director of UX Research and Strategy at Square Panda and Mario Sancho, Chief Delivery Officer at Centercode, to discuss the past, present, and future of User Testing.
3 User Testing Program Resolutions (And How to Keep Them)
It's the time of year for resolutions: where we dream big about the things we want to do and improvements we want to make in the hopes this year will be better than the last. But as everyone who's two weeks into a diet or exercise routine knows, resolutions are easy to set but difficult to keep — especially when you don't have a system in place for making it happen.
Beta Testing Success Is About More Than Just Processes
It’s been decades since product developers first started using beta testing. Early tech companies first discovered back then what is common knowledge nowadays: If you get targeted users to provide product feedback, you can turn that data into insights and action items for Product and Engineering. It’s a highly effective strategy for product success — […]
Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]
How Arris Saved $1M by Fixing Bugs Before Release
Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives. But products that operate seamlessly in any and every technical environment are exactly what your customers are expecting. The testing team at Arris, a […]
5 Beta Program Tips to Live By from Industry Superstars
The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. But with your team — and your customers — scattered to the winds and hunkered down for the long haul, it can […]