The Five W’s of Alpha Testing

In part two of our Customer Validation webinar series, we introduced Alpha Testing and the importance of finding critical issues before beginning your Beta Test. If you missed the webinar, here are the major takeaways to help you plan and run an effective Alpha Test.

What is Alpha Testing?

Alpha Testing, the first testing methodology in Customer Validation, helps evaluate the stability and quality of a product by gathering feedback from technical users, helping to discover show stopping defects, major usability problems, critical feature gaps, and in-the-wild interoperability problems. Your product should be more than halfway complete, with testers focused on finding as many bugs and major issues as possible.

Keep in mind that Alpha Tests follow the same three requirements of Customer Validation (real people, real environments, real products) but it answers one very specific question: does the product work?

Why Should My Company Invest in Alpha Testing?

An effective Alpha Test helps ensure your product is ready for Beta. A common mistake we hear, is companies skipping the Alpha stage and moving right into Beta. When this happens, testers often come across critical blocking issues that make it impossible to continue using the product and they end up having to send it back to the development team to fix — causing more delays and wasting unnecessary time and resources.

What makes an Alpha Test unique is that it can leverage both real customers and your company’s employees. By testing with employees (or dogfooding) you’re encouraging different departments to experience the product and gain insight on how it actually works, which will improve alignment within your organization. You’re also giving your customer-facing teams an early opportunity to prepare for questions and concerns they might receive once the product has been released.

On the other hand, testing with real customers will help you find gaps and gain a better understanding of your current testing processes, allowing you to see how the product is being used in different ecosystems, and helping to fix blocking issues before starting a Beta Test.

Who Does Alpha Testing Apply to?

Similar to Customer Validation, Alpha Tests apply to every product with a customer base. This means any hardware, software, and services product with a consumer, business, and enterprise clientele will find value in Alpha Testing. Hardware products, in particular, need to pass Alpha Tests with flying colors since they can’t be updated as easily as software products.

Where Does Alpha Testing Live in My Company?

Having a team devoted to running Customer Validation tests of all types is ideal, that way your company can ensure that your Alpha, Beta, and Field Tests are being run as part of a cohesive program.

Beyond that, the primary stakeholders in an Alpha Test are going to be quality assurance and product management. These are the groups that most directly benefit from the early quality feedback on the product, though the value of releasing a high-quality product will eventually radiate out to all teams associated with it.

When Does Alpha Testing Take Place Within the Product Lifecycle?

Alpha Testing predominantly occurs during the development stage when your product is 60%-80% complete. Before you begin Alpha Testing, you should already have completed concept validation, iterative usability testing, and initial QA and engineering testing to ensure the product is generally stable. After passing the initial QA tests, you should also make sure selective features are working correctly and there’s a relatively low risk of any blocking issues.

To be more specific, while quality assurance teams focus on professional white box testing in controlled environments with automated acceptance tests, Alpha Tests focus on customer and employee black box testing in real environments to gather feedback on the experience of the product.

How Do You Run Alpha Tests?

As with any Customer Validation test, Alpha Tests follow a specific plan, schedule, and message to meet certain objectives. Mapping topics, recruiting testers, structuring bug hunts, and analyzing feedback are only part of the equation. To learn how Centercode runs an Alpha Test, watch the full recording of our webinar (starting at the 19-minute mark) and let us know if you have questions about your specific Customer Validation test. We’re happy to help!

View the full webinar recording!

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