Testing business-to-business (B2B) products can be particularly challenging. You may have a small number of customer sites testing your product, but each site could have many people providing feedback or be testing multiple products at the same time. If you’re trying to keep track of all that feedback using email and spreadsheets, data will end up falling through the cracks.
Cisco’s telepresence team was facing this exact challenge with their early field trials (EFT) program. They were relying on manual processes to collect and manage feedback from their customer sites and those processes simply couldn’t scale with their growing team and ambitious goals. Download the complete case study to learn more about how the Centercode platform helped Cisco’s team handle their growing international beta management needs. Be sure to check out our Purchasing Resources Library for more case studies from our customers!
